DISSERTATIONS - 2014

“ALL FLESH MUST BE EATEN”: SYMBOLIC ANALYSIS OF THE ZOMBIE PHENOMENA

Luciana G. Barbosa Viana Guimarães

Advisor:Liliana Liviano Wahba
Keywords: zombie, Jungian Psychology, complex, shadow.

Abstract: The research aimed at understanding the motivational factor of the participation in the event called Zombie walk. Therefore, a survey was applied to men and women with age over 18 (eighteen) years old, registered in the virtual community Zombie walk – Rio de Janeiro, placed in the social network website Facebook. The survey had 6 (six) identification questions and 6 (six) semi-open questions answered by the internet. To analyze the data, it was used the Thematic Analysis, described by author Douglas Ezzy (2002). From the gathered data, a profile of the zombie character was defined and its context from the Jungian psychology point of view. It was observed that the zombie character represents a metaphor for current studded complexes associated to feelings of strangeness, bond break, lack of solidarity, existential insecurity, relationship dehumanization, consumerism and fear or denial of death. The conclusion from the analysis of the character is a reflection of the current life panorama in society and relationships, as well as a projection of individual anxieties.